Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Jaksot(969)

Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More

Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More

Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article m...

28 Tammi 20255min

Podcasts Powering Growth, Selling Old Shows with 🤖

Podcasts Powering Growth, Selling Old Shows with 🤖

Here's what you need to know for today in the business of podcasting: how podcasts won the election, Sundance's place in the market, and innovations in audio investment.Find links to every article men...

27 Tammi 20254min

What Business Listeners Want, 📝 On the Podcast Election, & More

What Business Listeners Want, 📝 On the Podcast Election, & More

Here's what you need to know for this week in the business of podcasting: tracking the podcast election, business podcast buyers, and meeting buyers where they are.Find links to every article mentione...

24 Tammi 20257min

Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More

Audio =/= Video Podcasting, Podcast Listening Approaching Pre-Pandemic, & More

Here's what you need to know for today in the business of podcasting: video doesn't equal audio, buyers are listeners too, and pre-pandemic listening patterns.Find links to every article mentioned and...

23 Tammi 20252min

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

Reflecting on the Podcast Election, Netflix's Ad Growth, & More

Here's what you need to know for today in the business of podcasting: the election podcast circuit, Netflix raises prices, and why diverse audiences are a gold mine for podcasts.Find links to every ar...

22 Tammi 20253min

Buyers Are Listeners, Too

Buyers Are Listeners, Too

If you bring buyers into your medium’s audience and tell them how good your medium is, they’ll buy it.Video link. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spr...

22 Tammi 20256min

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

Here's what you need to know for today in the business of podcasting: ad spend snapshots, on demand audio on the rise, and more podcast elections.Find links to every article mentioned and the full wri...

21 Tammi 20254min

Listening to Podcast Listeners, Shortform Video’s Future, & More

Listening to Podcast Listeners, Shortform Video’s Future, & More

Here's what you need to know for this week in the business of podcasting: cracking the case of true crime listeners, the business podcast consumer, and what's new for On Air Fest.Find links to every a...

17 Tammi 20257min

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