Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(988)

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting.Find links to every article mentioned and the full write-up here...

21 Marras 20245min

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024.Find links to every artic...

20 Marras 20244min

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers.Find links to ever...

19 Marras 20244min

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards.Find links to every article menti...

18 Marras 20244min

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3.Find ...

15 Marras 20247min

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending.Find lin...

14 Marras 20244min

The Offline World

The Offline World

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker...

14 Marras 20246min

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to b...

13 Marras 20244min

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