New Media Growth During Election, Podpage Debuts Survey Tool, & More
Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey.Find links to every article mentioned and the fu...
12 Marras 20244min
Audience Data on Podcast Discovery, Industry Tracking Changes, & More
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back.Find links to every article mentioned and the full ...
8 Marras 20248min
Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions.Find links to every artic...
7 Marras 20243min
Tracking Podcast Tracking, Super Bowl is Sold Out, & More
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week.Find links to every article mentioned and t...
5 Marras 20244min
Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election.Find links t...
4 Marras 20243min
Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier.Find links t...
1 Marras 20247min
New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for adv...
31 Loka 20244min
Better Podcast Marketing and The Curiosity Gap
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schot...
31 Loka 20249min
