
Podcasting's March Madness Potential, New Host-Read Programmatic Tool, & More
Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talk...
22 Maalis 20248min

AdvertiseCast to Rebrand, Podcasting's Ad Responsibility, & More
Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Po...
21 Maalis 20245min

Streamlining Host-Read Ads, BBC Proposes UK Podcast Ads, & More
Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of d...
20 Maalis 20245min

Owning Podcasting’s Responsibility
Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than ot...
20 Maalis 202410min

March Madness Podcast Potential, YouTube's Teen Userbase, & More
Here's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoU...
19 Maalis 20245min

Podcasting's Once-in-a-Century Opportunity, BBC Podcasts x Amazon Music, & More
Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spen...
18 Maalis 20246min

Podcasting's SXSW 2024, Video Adopts Podcast Techniques, & More
This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasti...
15 Maalis 20247min

U.S. Latino Podcast Growth, Letting Brand Studies Breathe, & More
Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one...
13 Maalis 20244min




















