Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More
Here's what you need to know this week in the business of podcasting:Three updates to Apple PodcastsAdvertiser Perceptions: Podcast Advertising Consideration and Spending Intention Grow to Nine-Year H...
25 Elo 20237min
Embracing YouTube Podcasting, CTV's Path Through Maturity, & More
Here's what you need to know for today in the business of podcasting:Embracing YouTube: A Must for Today’s Podcasters by Steve Goldstein.Older Adults Make Up Just 4% Of People Featured In Ads by Karle...
24 Elo 20233min
Updates to Spotify for Podcasters, PodcastOne to go public, & more
Here's what you need to know today in the business of podcasting. Changes coming to Spotify for PodcastersPodcastOne readies public offering in September by Brad HillProduct placements can drive searc...
23 Elo 20233min
Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More
Here's what you need to know for today in the business of podcasting: Triton Digital Announces YouTube Integration with Podcast Metrics Westwood One - Advertiser Perceptions: Podcast Advertising Consi...
22 Elo 20233min
Apple Partners with Linkfire, SXM partners with The Trade Desk, & More
Here's what you need to know today in the business of podcasting. Three updates to Apple Podcasts Exclusive: SXM Media partners with The Trade Desk and HUMANBarry Hott on Instagram Reels over-serving ...
21 Elo 20235min
Acast Partners with Podscribe, Amazon's building an SSP, & More
Stories covered this week in the business of podcasting:Acast Announces Podscribe as Global Preferred Attribution Partner. Shifting Share of Ear: A nine-year comparison of radio and podcasts by Brad H...
18 Elo 20237min
Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More
Here's what you need to know for today in the business of podcasting: Acast Announces Podscribe as Global Preferred Attribution Partner. (Read more on the subject: In Defense of Third-Party Podcast So...
17 Elo 20233min
Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts d...
16 Elo 20233min
