Dear Strategy Bosses, Here Are Seven Things Your Strategists Want Right Now
We are about to reboot. New interviews are coming. Sweathead is now on Instagram here: http://www.instagram.com/sweathead And if you’d like to find out more about our first strategy conference The Swe...
2 Syys 202142min
How To Use Principles, First Principles, And Problems To Have Ideas - Walk And Talk, Central Park
Also I answer 15 questions from Instagram stories (@markpollard), tell you about The Sweathead Do-Together and give you four book recommendations. I hope you’re doing okay out there. Find us at http:/...
14 Heinä 202156min
10 Lessons From Some Of The World's Most Effective Advertising Strategists - Fergus O'Carroll, On Strategy Showcase Host
What do you learn from interviewing some of the world's best advertising strategists and account planners about their agency's best work? Fergus O'Carroll hosts the On Strategy Showcase podcast. He fo...
31 Touko 202145min
How 550 Strategists Are Feeling Right Now - Part 1 (Plus The Sweathead Do-Together Speakers)
In this episode, I download you about the first three findings from the recent Sweathead Feelings Check-In Survey. These are: 1. They appreciate the job and the money but they have questions about thi...
25 Touko 202124min
How To Get The Advertising Industry To Understand You - Fabiola Nguembu, Account Planner
How do you get the advertising industry and your clients to understand what you bring to the table? Fabiola Nguembu is an account planner and researcher in Dakar, Senegal. She is one of a handful of ...
4 Touko 202122min
Screenplay Techniques For Your Next Presentation - Victor Pineiro, CD & Author
What if your next presentation wasn't fifty slides of numbers followed by fifty slides of tactics? What if you could present your thinking within a story structure? Victor Pineiro knows stories. He ma...
27 Huhti 202148min
How Insights From Outsiders Are Useful - Erika Brenner, The Outsights
How are the insights of outsiders useful and how can outsiders find anything more than a stereotype? Erika Brenner has worked as a planner and insights manager, and now works in marketing for Helly Ha...
23 Huhti 202140min
If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
How much of the research that brands commission ever gets used? And isn't that the point? Gunny Scarfo and Ben Zeidler set up Nonfiction Research in 2018 to do research in an unafraid way, a way that ...
20 Huhti 202134min
