Not Starting From Scratch When You Respond to 1000s Of Marketing Briefs Per Year - Nick Susi, Complex
When you respond to thousands of briefs in a year, how do you not start from scratch every day? Nick Susi is Head of Strategy at Complex Collective, a group that sits in the Complex media organization...
13 Huhti 202144min
How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur
Side projects don't have to be side hustles - but what's the point of them? Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles. After studying psychology and journalism at NYU and e...
8 Huhti 202136min
The Story That Wasn't Told - Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
Why is it so uncomfortable for marketers and agencies to delve into dark emotions? Lindsey Wehking is an Associate Director of Strategy at Nonfiction Research. She recently led research into the way p...
6 Huhti 202140min
Missing People – Advertising Isn’t Working If The People Making It Don’t Reflect Reality, Gavin Barrett, Derek Walker
Black, indigenous, and racialized minorities are barely visible in the advertising industries in North America, which is where we are going to situate this conversation. We’ll situate it here because ...
30 Maalis 202138min
Strategists, Can You Bake In Your Value Or Do You Constantly Have To Prove It? - Ilana Bryant, The American
Ever been hired to a strategy or account planning job only to arrive in the company and they don't know what it is, they aren't sure they want it, and they make you justify your existence every day? I...
24 Maalis 202146min
Mental Wellness Is Not An Initiative That Excuses Poor Advertising Agency Work Practices
Dear advertising agencies, mental wellness is not an initiative you can use to wish away cultures and processes that are not mentally healthy. What makes an agency culture mentally healthy? 1. A sens...
22 Maalis 202114min
Do Management Consultancies Solve The Chunkiest Problems? - Michaeljon (MJ) Alexander-Scott, Fjord
If you hunger to solve toothy problems, where can you even do that work right now? Many agencies talk a good game when it comes to solving problems only to put the brains fiending to do such work on s...
18 Maalis 202138min
When Opportunity Knocks After You Flare Out Of An Agency - Brinn Phillips, Strategist
How does it feel to leave a 5-year-career but then to flare out of the new agency that you join in a matter of months? And what if the flaring out really helps you work out what you want in life? Brin...
15 Maalis 202137min
