Tech for Non-Techies
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Jaksot(302)

222. Product vs Marketing problems

222. Product vs Marketing problems

If you want to make a successful product, or have a great career, what do you need to focus on today? Listen to this episode to find out. Timestamps 00:00 Introduction 02:06 Product vs. Marketing P...

2 Loka 202411min

221. How Paypal innovates

221. How Paypal innovates

Do you want to know how one of the world's largest fintech companies stays on top? Paypal's innovation strategy is actually simpler and cheaper than you probably think. Listen to this episode to learn...

25 Syys 202436min

220. How 5 simple questions can solve your toughest problems

220. How 5 simple questions can solve your toughest problems

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck? In this episode, you'll learn you a simple technique that innovators use to make new products...

18 Syys 202415min

219. The Hype Cycle: VCs use it, but should they?

219. The Hype Cycle: VCs use it, but should they?

How can you tell which innovations will last and what's just hype? Are we in a generative AI bubble? There is a methodology called the Hype Cycle that venture capitalists use to answer these questions...

11 Syys 202420min

218. Why Uber uses Google maps: introduction to APIs (encore)

218. Why Uber uses Google maps: introduction to APIs (encore)

Every time you see Login with Facebook or Pay with Paypal on an app, you're seeing a tech tool called an API. This tool allows companies to make millions of dollars, reach billions of people, and coll...

4 Syys 202413min

217. When NOT to use AI in business and warfare

217. When NOT to use AI in business and warfare

If we know that ChatGPT makes things up, when should we avoid Large Language Models?  Is generative AI really safe to use when it matters? Listen to this interview with Dr Heidy Khlaaf to find out. Dr...

21 Elo 202443min

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative

Burberry was the first luxury brand to get on Facebook.   By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials.   The share price rose 4x and t...

14 Elo 202414min

215. 3 ways to learn from innovators

215. 3 ways to learn from innovators

If you want to be an innovator in the Digital Age, you must learn from those who came before you. Here are Sophia Matveeva's top 3 recommendations for what to listen to to get the best innovators less...

7 Elo 20247min

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