Tech for Non-Techies
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Jaksot(302)

94. Learning effects: why getting more users isn't the only key to success

94. Learning effects: why getting more users isn't the only key to success

You've probably heard about network effects, but they aren't the only thing you need. Learning effects build the ultimate moat against your competition. Learning notes from this episode: You get bett...

13 Huhti 202217min

93. Lessons from the Netflix C Suite

93. Lessons from the Netflix C Suite

How do you get to the top of a tech company as a non-technical professional? How can you drive innovation, when you're not building the technology yourself? That's what you'll learn from this intervie...

6 Huhti 202237min

92. How to get people to be nice to each other on your platform

92. How to get people to be nice to each other on your platform

On Airbnb, people stay at strangers' homes. On Twitter, people get trolled. Both are global tech platforms, but why do people treat strangers well on one, and badly on the other? The answer lies in pl...

30 Maalis 202215min

91. How to launch a platform when you've got no users

91. How to launch a platform when you've got no users

How do you launch a dating app, if you have no men and no women on it? Or, how do you launch a market place with niether buyers nor sellers? This is the chicken and egg problem that all platforms have...

23 Maalis 202223min

90. What makes platform businesses SO successful

90. What makes platform businesses SO successful

Facebook disrupted the media market forever. The Apple App Store created the app economy, valued at $6.3 trillion today. What makes platforms like these SO successful? In this episode, you will learn ...

16 Maalis 202223min

89. How to burn $2 billion

89. How to burn $2 billion

Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily. Listen to how one company burned through almost $2 billion and had to shut down ...

9 Maalis 202223min

88. You can't be half pregnant

88. You can't be half pregnant

Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the...

2 Maalis 202217min

87. How to commercialise innovation

87. How to commercialise innovation

Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to ...

23 Helmi 202221min

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