Tech for Non-Techies
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Jaksot(302)

70. How to solve the right problem

70. How to solve the right problem

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem. Befor...

27 Loka 202124min

69. What do Heads of Innovation do?

69. What do Heads of Innovation do?

Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there?  Innovation leaders have a wide range of backgrounds. Some hav...

20 Loka 202114min

68. How smart start-ups and corporates hire product teams

68. How smart start-ups and corporates hire product teams

What's technology for? Tech products can make our lives better and make businesses a lot of money. But, without a focus on the user and on the business, technology is an academic project at best, or j...

13 Loka 202125min

67. What Product Managers do and how to become one

67. What Product Managers do and how to become one

Satya Nadella, the CEO of Microsoft, and Ben Horowitz, the co-founder of VC fund A16Z, both started their careers as Product Managers (PMs). PMs rise to leadership positions in the tech sector, becaus...

6 Loka 202117min

66. Why cloud computing isn't just for techies

66. Why cloud computing isn't just for techies

You've probably heard the term cloud computing, but like most non-techies, you're not sure what it means. In this episode, you'll learn what it is and how businesses use it to solve problems. You'll l...

29 Syys 202123min

65. Fundraising For Non-Technical Founders

65. Fundraising For Non-Technical Founders

Many investors view non-technical founders as more risky. Sometimes this is plain silly, but there are legitimate investor concerns that non-techie founders will make costly mistakes that technical fo...

22 Syys 202113min

64. Product Management at Apple vs Amazon

64. Product Management at Apple vs Amazon

Product managers combine user perspectives, business needs and technology capabilities in one job. But, what they do day to day varies widely. In this episode, you'll hear how what PMs do differs betw...

15 Syys 202123min

63. There are no lone wolves in tech: all products are interconnected

63. There are no lone wolves in tech: all products are interconnected

Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks...

8 Syys 202114min

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