Tech for Non-Techies
This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Jaksot(302)

30. Listener Q&A Vol 1

30. Listener Q&A Vol 1

To get your questions answered, submit them via Direct Message to our Facebook or Instagram.  Here are the resources Sophia mentioned her the answers: FREE training: The Non-Technical Founder's Intr...

20 Tammi 202133min

29. How To Hire Product Teams: A Guide For Non-Technical Founders

29. How To Hire Product Teams: A Guide For Non-Technical Founders

Learning notes from this episode: Work with designers first: your first hire should be a user experience designer, not a developer. You don't need a CTO co-founder, but you do need a technical lead...

16 Joulu 202014min

28. How To Hire And Work With UX Designers

28. How To Hire And Work With UX Designers

Learning notes from this episode:   Always work with designers before hiring developers.  Come to UX designers with a problem you want to solve, rather than a feature list When you're thinking of tar...

9 Joulu 202023min

27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

27. Good Product Manager Vs Bad Product Manager According To Ben Horowitz

Learnings notes from this episode:   Good product managers Know the market, the product and the competition Take full responsibility for the success of the product Marketing counterparts to the engin...

2 Joulu 202019min

26. How to Get Into Product Management and Growth Hacking For Non-Techies

26. How to Get Into Product Management and Growth Hacking For Non-Techies

Learning notes from this episode: To get into product management, you need to build a product. I doesn't have to be a full mobile app. You can start with something very simple, like a blog or a new...

25 Marras 202026min

25. Founder Stories: How I Built Home Made

25. Founder Stories: How I Built Home Made

Learning notes from this episode: Asaf Navot does not have a technical co-founder at Home Made. His first technical hire was a Product Manager, not a CTO. When you are considering investing your ti...

18 Marras 202018min

24. You Don't Need A Technical Co-Founder

24. You Don't Need A Technical Co-Founder

Learning notes from this episode:   There is a difference between technology enabled businesses and deep tech businesses. Technology enabled businesses use tech to deliver a product or service cheape...

11 Marras 202016min

23. What non-techies can learn from Steve Jobs

23. What non-techies can learn from Steve Jobs

Lessons from this episode:   These lessons are based on Walter Isaacson's biography of Steve Jobs. "The reason Apple can create products like the iPad is that we've always tried to be at the intersec...

4 Marras 202025min

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