The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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085: Top Tech Recommendations for a Better Practice

085: Top Tech Recommendations for a Better Practice

To create a better practice you should leverage technology. Here are my top tech recommendations for simplifying, automating and outsourcing your way to freedom. Show Notes Here's my a link to downloa...

11 Helmi 202028min

084: Charming Scoundrels

084: Charming Scoundrels

There are tech companies that take advantage of lawyers by first cleverly gaining their trust. I'll explain how they do this and reveal one of the scoundrels. Show Notes Blog post: Problems with Find...

4 Helmi 202031min

083: Tradeoff Calculations

083: Tradeoff Calculations

The key to avoiding "seemingly good options" that are not actually useful is understanding the tradeoffs in every decision involving technology choice you face. Show Notes Link to register for free w...

28 Tammi 202029min

082: Trouble Creating Systems - Answering a lawyer's question

082: Trouble Creating Systems - Answering a lawyer's question

Figuring out how to effectively create systems can be tricky. Ernie addresses a solo lawyer's question why she might be having trouble creating systems. Podcast Episode Show notes: Atomic Habits, by...

21 Tammi 202032min

081: Referral Marketing by Email (with John Rafferty)

081: Referral Marketing by Email (with John Rafferty)

Referral marketing is powerful. And done by email it's also ridiculously easy as business attorney John Rafferty discovered. Learn how he cracked the code. Episode Show notes: John Rafferty's biogr...

14 Tammi 202049min

080: Smith.ai Virtual Receptionist's services are top-notch and low-cost

080: Smith.ai Virtual Receptionist's services are top-notch and low-cost

In this episode I talk with Maddy Martin of Smith.ai about why their services are especially beneficial to solo and small firm lawyers. For many attorneys affordability is the primary motivation for s...

7 Tammi 202035min

079: Working ON your business

079: Working ON your business

Working on your business requires focus, and I recommend you focus on simple text automation and basic outsourcing using these tools/services: TextExpander; - subscription service provides the abilit...

31 Joulu 201940min

078: The Twelve Automation Essentials

078: The Twelve Automation Essentials

There are 3 levels of automation. You need to progress through these levels to fully harness the power of the 12 most essential tools that will transform your practice. Episode Show notes: There are 1...

24 Joulu 201935min

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