The 80/20 Principle
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't. Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/

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089: Financial Reporting in Your Law Firm with Amanda Aguillard

089: Financial Reporting in Your Law Firm with Amanda Aguillard

How would your best accountant friend recommend you streamline your law firm's management of bookkeeping, accounting, and general finances? Listen & find out... Show Notes Amanda Aguillard has been a ...

10 Maalis 202035min

088: Effective Marketing with Mark Homer

088: Effective Marketing with Mark Homer

Ernie interviews Mark Homer about effective marketing for small law firms, and how he helps his lawyer clients get better noticed and found, online and offline. Show Notes Mark Homer's GNGF website (G...

3 Maalis 202051min

087: Personal Branding with Mike Kim

087: Personal Branding with Mike Kim

What is a "personal brand?" You are a personal brand, so you should understand what it means and how to strengthen your brand in powerful and tasteful ways. Show Notes Mike Kim's website Brand You pod...

25 Helmi 202045min

086: Referrals by Email, Pt 2 with Erica Pero

086: Referrals by Email, Pt 2 with Erica Pero

Getting clients by sending a monthly email is effective and much easier than attending networking lunches. That's what business attorney Erica Pero discovered. Show Notes Erica Pero's website Erica ...

18 Helmi 202030min

085: Top Tech Recommendations for a Better Practice

085: Top Tech Recommendations for a Better Practice

To create a better practice you should leverage technology. Here are my top tech recommendations for simplifying, automating and outsourcing your way to freedom. Show Notes Here's my a link to downloa...

11 Helmi 202028min

084: Charming Scoundrels

084: Charming Scoundrels

There are tech companies that take advantage of lawyers by first cleverly gaining their trust. I'll explain how they do this and reveal one of the scoundrels. Show Notes Blog post: Problems with Find...

4 Helmi 202031min

083: Tradeoff Calculations

083: Tradeoff Calculations

The key to avoiding "seemingly good options" that are not actually useful is understanding the tradeoffs in every decision involving technology choice you face. Show Notes Link to register for free w...

28 Tammi 202029min

082: Trouble Creating Systems - Answering a lawyer's question

082: Trouble Creating Systems - Answering a lawyer's question

Figuring out how to effectively create systems can be tricky. Ernie addresses a solo lawyer's question why she might be having trouble creating systems. Podcast Episode Show notes: Atomic Habits, by...

21 Tammi 202032min

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