Episode 89: B2B marketers are dissatisfied with their own content
Full text and links to resources: https://www.swordandthescript.com/2020/11/b2b-marketers-content/
9 Touko 202511min
Episode 88: Earned media may have a bigger impact on SEO than even the vaunted backlinks
Full text with a link to the cited presentation: https://www.swordandthescript.com/2021/02/pr-coverage-seo/
6 Touko 20256min
Episode 87: The coverage PR earns may have a bigger influence on SEO than backlinks
Full text with links to the quotes and presentation cited: https://www.swordandthescript.com/2021/02/pr-coverage-seo/
2 Touko 20256min
Episode 86: 10 statistics that drive home why business needs to refocus on trust
Full text with links to the cited studies: https://www.swordandthescript.com/2025/04/trust-statistics/
28 Huhti 20259min
Episode 85: When you finally achieve thought leadership, don’t let it slip away
Full text of this post: https://www.swordandthescript.com/2021/04/b2b-thought-leadership-2/
25 Huhti 20255min
Episode 84: Not just seen, but believed: trust is the new mandate for marketing and comms
The text version of this post links to the sources cited and displays many charts that help visulize the data mentioned: https://www.swordandthescript.com/2025/04/trust-mandate-marketing-comms/
22 Huhti 20253min
Episode 83: Why “Disruption” is a weak message for B2B Marketing
Text version of this post: https://www.swordandthescript.com/2021/08/disruption-b2b-marketing/
18 Huhti 20252min
Episode 82: Study demonstrates that a trusted brand is a prerequisite for organic and paid search
Text version of this post with links to underlying resources: https://www.swordandthescript.com/2025/04/trusted-brand-search/
15 Huhti 20255min
