Episode 97: Are Embargoes and Exclusives Still Useful in Media Relations?
Full post with links to the underlying resoruces: https://www.swordandthescript.com/2020/09/embargoes-exclusives-useful/
20 Kesä 20257min
Episode 96: Chatbots increasingly becoming the interface for PR software [PR tech summary no. 62]
The PR technology summary (PR tech sum) reviews all the news coming out of the PR software vendors once quarter. Here's a link to the full post with links to the underlying resources: https://www.swo...
17 Kesä 202510min
Episode 95: 5 ways generative AI is changing organic search traffic in B2B marketing
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/generative-ai-organic-search/
3 Kesä 20259min
Episode 94: A Decision Matrix for Getting Reviews and Approvals Done
Full text: https://www.swordandthescript.com/2020/08/marketing-content-approvals/
30 Touko 20258min
Episode 93: Another survey of CMOs shows hope for marketing budgets
Full text with links to the underlying resources: https://www.swordandthescript.com/2025/05/cmo-marketing-budgets/
27 Touko 20253min
Episode 92: PR advice for those open letters and those marked up responses
Full text: https://www.swordandthescript.com/2025/05/pr-advice-open-letters/
20 Touko 20251min
Episode 91: B2B marketers focused on long term tend to outperform the competition
Full text with a link to the underlying study: https://www.swordandthescript.com/2020/09/b2b-marketers-outperform/
16 Touko 20255min
Episode 90: CMO survey says marketing budgets are recovering
Full text, links to sources and graphics here: https://www.swordandthescript.com/2025/05/marketing-budgets-recovering/
13 Touko 20256min
