Tubi’s Nicole Parlapiano on sustaining growth after virality
The chief marketing officer of the free ad-supported television (FAST) platform breaks down the maturation of the free-streaming space, Tubi going for an entire brand refresh, and growing the brand pa...
10 Tammi 202415min
Activision Blizzard’s Jonathan Stringfield on creating for the unseen gamer
Activision Blizzard's Jonathan Stringfield on how advertisers can attach themselves to gamers' loyalty to specific franchises and how to find community in gaming. Episode TranscriptPlease note, this ...
6 Joulu 202318min
State Farm’s Alyson Griffin’s policy: Meet customers at every life stage
State Farm’s Head of Marketing, Alyson Griffin, breaks down making the company’s iconic jingle a bigger deal next year and diving more into retail media. Episode TranscriptPlease note, this transcript...
29 Marras 202319min
NFL's Marissa Solis on how she’s helping the league find new meaning in legacy
The NFL’s Marissa Solis on the Taylor Swift effect, expanding globally, and the powerful messaging coming for the Super Bowl. Episode TranscriptPlease note, this transcript may contain minor inconsis...
15 Marras 202319min
Zillow’s Beverly Jackson on bringing real estate marketing closer to home
Zillow’s Beverly Jackson on simplifying the housebuying process through its marketing, and why working at the company has special importance for her as a Black woman. Episode TranscriptPlease note, th...
8 Marras 202316min
VML CEO Jon Cook wants more creativity while advertising on streaming platforms
VML CEO Jon Cook on how the agency came up with Wendy’s now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease ...
1 Marras 202319min
Francesca’s Traci Graziani on merging in-person experiences with digital
Francesca’s VP of marketing Traci Graziani shares what she thinks the future of retail will be, Taylor Swift and Beyoncé’s effect on sales, and how a Dolly Parton quote influences her perspective. Epi...
25 Loka 202316min
LG Ad Solutions CMO Tony Marlow on the evolving nature of TV
Tony Marlow, CMO of LG Ad Solutions, shares why everything in marketing comes down to storytelling, and LG’s vision to make the TV experience more immersive. Hosted by Simplecast, an AdsWizz company. ...
18 Loka 202320min
