Kendra Scott CMO Michelle Peterson on connecting with consumers through experiences
Kendra Scott CMO Michelle Peterson on catching lightning in a bottle with Barbie, integrating with ‘Bama rush, and scaling from local to national with its digital strategy. Hosted by Simplecast, an Ad...
11 Loka 202319min
Lenovo CMO Emily Ketchen on delivering tech with diversity
Lenovo’s Global VP and CMO Emily Ketchen on diversity as a cornerstone for the company, marketing to Gen Z, and if generative AI will replace workers. Hosted by Simplecast, an AdsWizz company. See htt...
4 Loka 202322min
VaynerX CMO Andrea Sullivan on moving at the speed of culture
VaynerX CMO Andrea Sullivan explains how a tweet launched the beginnings of the media agency’s Super Bowl commercial with Planters and what it’s like working with VaynerX Founder and Chairman Gary Vay...
27 Syys 202319min
Publicis Health Media President Andrea Palmer on connecting health and wellness
Andrea Palmer, Publicis Health Media’s president, dives into what health media is learning from beauty advertising, the importance of innovation, and creating the first upfront for pharma. Hosted by S...
23 Elo 202318min
The Weather Company's Randi Stipes on why weather is the original influencer
Randi Stipes shares why she lets the science do the talking for the company and how their data hopes to play a part in improving people’s mental health. Hosted by Simplecast, an AdsWizz company. See ...
16 Elo 202318min
PepsiCo SVP Shyam Venugopal on the importance of simple human insights
PepsiCo’s Shyam Venugopal breaks down why he thinks simple human insights lead to better “people-based marketing,” and where retail media could go next. Hosted by Simplecast, an AdsWizz company. See h...
9 Elo 202321min
SiriusXM’s Suzi Watford on growing a subscriber base through community
SiriusXM Chief Growth Officer Suzi Watford shares how the company leverages data on searches to create channels like The Sleep Channel, and why partnerships with brands like Walmart are critical. Host...
2 Elo 202315min
AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.” Hosted by Simplecast, an AdsWizz comp...
26 Heinä 202320min
