The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

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Expedia’s Rory Paterson on the value of destination marketing

Expedia’s Rory Paterson on the value of destination marketing

Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing pla...

19 Heinä 202315min

Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030

Cadillac’s Melissa Grady Dias on the drive to become an entirely EV brand by 2030

Cadillac CMO Melissa Grady Dias, who dreamed of working in advertising as a kid, talks about marketing our way to a future of electric cars. Hosted by Simplecast, an AdsWizz company. See https://pcm....

12 Heinä 202318min

Snap’s Doug Frisbee on staying at the forefront of AR

Snap’s Doug Frisbee on staying at the forefront of AR

Snap’s Doug Frisbie joins The Current Podcast to talk about how the company is leaning into AI and how social media’s move to mobile changed advertising forever. Hosted by Simplecast, an AdsWizz comp...

5 Heinä 202320min

Time Out’s Stacy Bettman on giving readers access to local treasures

Time Out’s Stacy Bettman on giving readers access to local treasures

Time Out CEO Stacy Bettman shares how the company is a global publisher that focuses on being local experts, its transition from print to digital, and how she views AI's potential future impact. Hos...

28 Kesä 202320min

Paramount+’s Domenic DiMeglio on pioneering the FAST space

Paramount+’s Domenic DiMeglio on pioneering the FAST space

We sit down with Paramount Streaming’s EVP and CMO, Domenic Dimeglio to talk about what’s next for Paramount+ and Pluto TV, where the company is focusing its bets, and how they’re looking to boost rev...

21 Kesä 202319min

Klarna’s David Sandström on disrupting “one of the most hated industries in the world”

Klarna’s David Sandström on disrupting “one of the most hated industries in the world”

Klarna CMO David Sandström goes in-depth on being a disruptor in the financial services space and the company’s campaign with Snoop Dogg. Hosted by Simplecast, an AdsWizz company. See https://pcm.adsw...

14 Kesä 202320min

Canva’s Zach Kitschke on harnessing AI to advance products

Canva’s Zach Kitschke on harnessing AI to advance products

Canva’s CMO Zach Kitschke joins The Current Podcast to share how the brand is innovating with AI, its journey to becoming a global giant, and why design literacy is increasingly important. Hosted by S...

7 Kesä 202319min

Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

Gymshark’s Noel Mack on achieving virality with a pandemic deal on a Times Square ad

Noel Mack, Gymshark’s chief brand officer, shares the inside story of the brand’s ultra-viral Times Square ad and why community is a key tenet of the fitness brand. Hosted by Simplecast, an AdsWizz co...

31 Touko 202325min

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