Ally Financial’s Andrea Brimmer on competing against ad spend as an underdog
Andrea Brimmer is now nearly 15 years into a career change she says she never expected. Brimmer — who made the move from an advertising agency to Ally Financial in 2008 and has spent the last seven ye...
31 Elo 202217min
DraftKings’ Stephanie Sherman on using data to zero in on states with legalized sports betting
Once taboo, sports betting is now thriving. The ever-growing list of states legalizing sports betting is a big reason for that shift in perception, with companies like DraftKings gaining popularity ov...
24 Elo 202220min
Match Group’s Melissa Mobley and Mekanism’s Jason Harris on the art of bold, provocative ads
Dating app OkCupid views itself as the feisty underdog that is comfortable causing a stir. The brand did just that last year with its “Every Single Person” campaign, which they doubled down on after i...
17 Elo 202222min
IAB CEO David Cohen believes ‘the future of video will be streamed’
To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau’s chief executive officer, the media landscape is clear. “The future of video will be streamed,” Cohen says...
10 Elo 202224min
Campbell’s Marci Raible on why ‘Not all data is created equal'
Campbell Soup Company is synonymous with memories of Mom making soup. Nowadays, the 153-year-old company still wants to hold on to that authentic branding, but to do so in the modern age. Campbell has...
3 Elo 202219min
Senate Leadership Fund’s Billy McBeath and Bully Pulpit Interactive’s Mike Schneider sound off on political ads from across the aisle
U.S. politicians across the aisle, from ultra-Libertarian to extreme Republican, have used digital advertising to fuel their presidential campaigns. With the 2022 midterms and 2024 presidential electi...
27 Heinä 202219min
Mischief’s Greg Hahn on the benefits of taking risks in campaigns
Fifteen years into his celebrated career as chief creative officer at BBDO, Greg Hahn — like millions of other people — lost his job at the start of the COVID-19 pandemic. Two months later, however, h...
20 Heinä 202220min
Discover’s Kate Manfred on her journey from chemical engineer to data-driven CMO
Not too many people can say they’ve gone from working as a chemical engineer to chief marketing officer, though that’s exactly what Discover CMO Kate Manfred has done. In our latest episode of The ...
13 Heinä 202220min
