Carat's Mike Law discusses the importance of a diverse workforce
Twelve years into his career, Mike Law took a self-described “sabbatical” from advertising holding company Dentsu when he moved client side to be Director of Media at Pfizer. In the third season of Th...
6 Heinä 202218min
L’Oreal’s Shenan Reed sees advertising as a blend of art and science
To L’Oréal executive Shenan Reed, advertising is part art and part science. Reed went from working with the beauty brand on the agency side to taking over as L’Oréal’s senior VP and head of media in 2...
29 Kesä 202217min
Roblox’s Christina Wootton on the power of the metaverse
Parents with children over ten will likely know Roblox as a gaming platform, which bills itself as the ultimate virtual universe that allows create and share experiences with friends. But as the conce...
23 Helmi 202221min
Citi’s Mike Venables on differentiating the banking experience
Dubbing itself “the world’s most global bank,” Citi is evolving its approach to be on the frontlines of marketing, as it strives to set the brand apart from others in the competitive financial service...
16 Helmi 202221min
Marriott’s Nicolette Harper on how the brand built up consumer confidence during the pandemic
Marriott is synonymous with travel. With its extensive portfolio of hotel brands and styles and services that suit every type of traveler, it’s no wonder it is leading the way in reengaging travelers....
9 Helmi 202220min
Nissan’s Allyson Witherspoon says digital showrooms see 20 percent higher conversions
As a top-five automaker, and recently ranked #1 in the U.S. by Reputation, Nissan is no stranger to staying ahead of opportunities around the bend. This is especially true under the leadership of U.S....
2 Helmi 202222min
Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’
At more than 160 years old, Anheuser-Busch — parent company to more than 100 brands including international linchpins like Budweiser, Bud Light and Stella Artois— has a sizable hold on the beer market...
26 Tammi 202221min
Pinterest’s Jon Kaplan on investing in creator culture
About 450 million people visit Pinterest every month to be inspired by pinners’ boards of images and videos featuring everything from wedding dresses to making quick meals. The 11-year-old visual disc...
19 Tammi 202219min
