The Big Impression

The Big Impression

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.

Jaksot(143)

Gopuff’s Daniel Folkman on delivering the retail media goods

Gopuff’s Daniel Folkman on delivering the retail media goods

Gopuff’s Daniel Folkman joins The Current Podcast to explore the company's philosophy, what differentiates Gopuff’s retail media network and how the platform’s unique proposition could help it capture...

22 Tammi 202520min

Campari’s Julka Villa on building brand affection in person and the power of the moment

Campari’s Julka Villa on building brand affection in person and the power of the moment

The beverage brand’s former CMO, which holds drinks like Aperol, breaks down why events like Coachella, the US Open and Cannes Film Festival are so important to its marketing strategy. Episode Transcr...

15 Tammi 202519min

Samsung’s Olga Suvorova on how marketers can quickly tap into cultural trends

Samsung’s Olga Suvorova on how marketers can quickly tap into cultural trends

Samsung’s Olga Suvorova sat down with The Current Podcast to discuss engaging with Gen Z audiences, balancing omnichannel strategies and tapping into cultural trends. Episode TranscriptPlease note, th...

8 Tammi 202518min

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

Jeff Green on how The Trade Desk’s new OS can improve the CTV ecosystem

The founder and CEO of The Trade Desk, Jeff Green, talks about the evolution of the premium internet, his obsession with the ad tech supply chain and why the connected TV (CTV) ecosystem is ready for ...

20 Marras 202436min

DoorDash’s Toby Espinosa on helping local economies grow

DoorDash’s Toby Espinosa on helping local economies grow

Toby Espinosa, the VP of DoorDash ads, reflects on the tremendous growth of the delivery platform, saying the key to this is local businesses. Episode TranscriptPlease note, this transcript  may conta...

6 Marras 202419min

SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers

SiriusXM Media’s Lizzie Collins on the power of podcasts for influencers

SiriusXM Media’s Lizzie Collins joins The Current Podcast to discuss artificial intelligence, omnichannel campaigns and how influencers should utilize podcasts. Episode TranscriptPlease note, this tra...

23 Loka 202419min

Resy’s Hannah Kelly on building community and connection

Resy’s Hannah Kelly on building community and connection

The reservation platform Resy centers itself around the communal experience that comes from dining, affirming and building connection between restaurants and diners, according to CMO Hannah Kelly. Epi...

16 Loka 202420min

Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation

Colgate-Palmolive’s Brigitte King on steering a global giant through digital transformation

Colgate-Palmolive’s Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the mark...

9 Loka 202420min

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