Tariff Chaos And Yet More Ad Tech M&A
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall's Brian Wieser, weighs in on the "blindingly obvious" consequences of implementing tariffs, includin...
13 Maalis 202527min
Programmatic's Pursuit of "Premium"
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic's pursuit of "premium." Plus: an ad tech acquisition forged on matchmaking bu...
6 Maalis 202535min
Connected TV's Growth Spurt; How Ozempic Is Upending Marketing
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
27 Helmi 202540min
The Trade Desk Miss That Shook Ad Tech
When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.
20 Helmi 202535min
The Worst Place To Show An Ad
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal ...
13 Helmi 202539min
Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.
6 Helmi 202529min
Ever-Elusive Transparency
CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won't provide it. Our special guest, Jounce Media's Chris Kane, weighs in. Plus, we examine a persistent issu...
31 Tammi 202539min
TikTok On The Clock
TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are respondi...
23 Tammi 202534min
