The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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The Bon Maxie Journey: From Dining Table To A Multi-Million Dollar Brand

The Bon Maxie Journey: From Dining Table To A Multi-Million Dollar Brand

In today's interview we're talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many businesses that can manage to scale a multi-million dollar...

29 Kesä 202236min

An Introduction To The Power Of Paid Google Ads

An Introduction To The Power Of Paid Google Ads

When it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it's alw...

21 Kesä 202246min

3 Critical Requirements To Scale Or Sell Your Brand

3 Critical Requirements To Scale Or Sell Your Brand

If you're an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today's episode is for you. For so many brand ow...

13 Kesä 202226min

Rising Out Of The Pandemic, Lessons On Tenacity and Passion

Rising Out Of The Pandemic, Lessons On Tenacity and Passion

If you've ever struggled with trying to push through when step you take is not working, or that you feel like you keep hitting a brick wall, then this episode is for you. Today I have a hilarious conv...

7 Kesä 20221h 1min

4 Tips To Run A Killer EOFYS

4 Tips To Run A Killer EOFYS

As we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the d...

31 Touko 202225min

Your Goal Crushing Ecommerce Marketing Plan

Your Goal Crushing Ecommerce Marketing Plan

Recently I've been speaking with a few eCommerce brand owners about how tough they're finding it to generate traffic and sales consistently right now.  Between the drop in consumer confidence during t...

24 Touko 202225min

How To Know What Your Customers Want

How To Know What Your Customers Want

Do you ever feel that you're marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating ...

16 Touko 202231min

You CAN Still Grow Your Business In A Recession

You CAN Still Grow Your Business In A Recession

Unless you've been hiding under a rock, there's no secret right now that Australia is heading into a more challenging economic climate than we've experienced in some time. And we're all probably feeli...

9 Touko 202227min

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