"You'll Never Be Successful Working From Home" (My Sliding Doors Moment)
Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be successful working from home. In this personal epis...
28 Touko 22min
Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
In early March 2026, Meta restructured its entire attribution model – and the change has disproportionately punished premium ecommerce brands because of the way considered buyers actually shop. In thi...
21 Touko 45min
Why You're Working Harder Than In Your Old Job (And What Actually Builds Freedom)
You started this business for two reasons. Meaningful work, and more freedom over your time. Somewhere in year two or three, that deal stopped working – you're working harder than you did at your old ...
14 Touko 25min
Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing
Marketing is the hat that doesn't come off. If you're running a premium eCommerce brand and you've been quietly burning out – not from the hours but from the cognitive weight – this episode is for you...
7 Touko 27min
Decoding the premium ads problem (it's not your creative)
Most premium eCommerce founders I speak to are saying the same thing. "I'm doing everything right – every best practice, every expert recommendation – and it's not working." If that's been the last fe...
30 Huhti 30min
32% Growth Without a Single Flash Sale: The Counterintuitive Strategy That's Working in 2026
Everyone in Australian retail right now is having one of two conversations: "it's quiet" or "what sale should we run next?" Our clients are having neither. They're up year-on-year. They're not discoun...
23 Huhti 35min
ChatGPT Just Became a Shop. Is Your Brand Actually in It?
Three weeks ago, Shopify flipped a switch that most brand founders still haven't clocked. Every eligible Shopify store is now discoverable inside ChatGPT by default. 880 million users. Your products. ...
16 Huhti 35min
Why Temu Is Trying to Become a Premium Brand — And What That Tells You About Yours
What happens when the world's most famous cheap marketplace shows up at a premium gift fair, trying to convince quality brands to list on their platform? That's exactly what happened at the REED Gif...
9 Huhti 26min
