Why Premium Buyers Don't Buy From Ads Alone — and What They Do Instead
If you're running paid ads for a premium eCommerce brand and your ROAS isn't scaling — or you've been posting consistently for years and growth has stalled — this episode is for you. This week I'm tal...
2 Huhti 40min
How Smart eCommerce Brands MarketDifferently When Times Are Tough
If your eCommerce marketing used to work brilliantly and lately it's feeling like you're pushing harder for smaller returns — you're not imagining it. The landscape has genuinely changed. And the inst...
27 Maalis 30min
Why Scaling Your Ad Spend Breaks Your ROAS (And How to Fix It)
You scaled your ad spend. Your ROAS had other plans. There's a specific kind of dread that sets in when you bump your Meta budget from $80 a day to $300 and watch your ROAS crater in real time. You do...
19 Maalis 18min
The Afterpay Day Dilemma: How To Show Up Without Selling Out
Let's talk about the week you're probably having… Petrol prices have hit $2 a litre – and heading higher – thanks to the US-Israel strikes on Iran disrupting global oil supply. Cost-of-living anxiety ...
12 Maalis 29min
The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website
So there I was, Tuesday afternoon, in the middle of working away — using Claude, which for those who don't know, is the AI tool I'm using extensively throughout my entire business at this point — and ...
5 Maalis 25min
The Platform Everyone's Leaving (And Why You Shouldn't)
Every year about this time, statistics are published on the state of social media. Over 1,500 marketers worldwide about what they're doing with social media. And every year, the herd moves collectivel...
25 Helmi 35min
There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing
February is not only the shortest calendar month but also typically the slowest sales month for eCommerce and – because of that – is often the month that I see business owners make fear-based snap dec...
18 Helmi 40min
When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)
Have you ever noticed that most brand content is so... forgettable. It's not that brands don't try. They're producing more content than ever. Social posts, emails, product descriptions, blog article...
11 Helmi 43min
