The Brief Ep 10: Futureproof your framework - how to market in an economic downturn
The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. ...
13 Touko 202434min
The Brief Ep 09: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
Did somebody say….Yep, we can probably all finish that line (although maybenot in tune). What if we said “Kevin!”The nation’s favourite carrot likely springs to mind (alongwith the line, “that’s huge,...
20 Maalis 202453min
The Brief Ep 08: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunity for ...
22 Helmi 202429min
The Brief Ep 07: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver comm...
22 Tammi 202427min
The Brief Ep 06: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers s...
5 Joulu 202329min
The Brief Ep 05: Welcome to the party - how brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”? Join Ellis Taylor, Kyri Christou, Leonna Tayl...
29 Elo 202327min
The Brief Ep 04: Is pop culture dead? How the media landscape has changed
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale? Join Ruepal Aujla, Lisa Barrett and Nicola Daniel as they chat about...
23 Kesä 202324min
The Brief Ep 03: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
Join us for a special live episode as we get to know Abbie Reilly, the Birmingham illustrator behind the new design on the front of McCann Birmingham's office. From the opportunities AI brings to crea...
31 Touko 202317min
