Sell the Way You Buy: Bringing Empathy Back Into Sales
In this episode of The Deep Dive, we explore Sell the Way You Buy by David Priemer—a modern sales playbook rooted in empathy, emotional intelligence, and behavioral science. Priemer’s core idea is sim...
2 Heinä 202512min
Special Episode: Meditations
In this special episode of The Deep Dive, we explore Meditations by Marcus Aurelius—one of the most powerful books on mindset, discipline, and resilience. Written nearly 2,000 years ago, its lessons a...
25 Kesä 202514min
The JOLT Effect: Overcoming Buyer Indecision in Sales
In this episode of The Deep Dive, we break down The JOLT Effect by Matthew Dixon and Ted McKenna—a data-backed guide to overcoming the real killer of deals today: customer indecision. Based on insight...
18 Kesä 202521min
Solution Selling: From Product Pusher to Problem Solver
In this episode of The Deep Dive, we break down Solution Selling by Michael T. Bosworth—one of the most influential sales methodologies in B2B history. Forget feature-dumping and elevator pitches—this...
11 Kesä 202514min
The Upside of Irrationality
In this episode of The Deep Dive, we explore The Upside of Irrationality by Dan Ariely—a fascinating look at how human behavior influences decision-making in ways we don’t expect. In sales and busines...
4 Kesä 202512min
Barking Up a Dead Horse
In this episode of The Deep Dive, we explore Barking Up a Dead Horse by Tom Batchelder—a brutally honest take on why most sales fail before they even start.Too many salespeople waste time chasing bad ...
28 Touko 202514min
Let’s Get Real or Let’s Not Play
In this episode of The Deep Dive, we explore Let’s Get Real or Let’s Not Play by Mahan Khalsa, a game-changing book that redefines how sales should be done.Forget outdated persuasion tactics—this book...
21 Touko 202513min
Organize Tomorrow Today
In this episode of The Deep Dive, we explore Organize Tomorrow Today by Jason Selk and Tom Bartow—a must-read for anyone looking to boost productivity, focus on high-impact tasks, and achieve more wit...
14 Touko 202516min
