You Can't Fake Excellence
Quality matters, experience matters... hard work without excellence is just a fast path to the wrong places. You need to take advantage of the times we are in to double down in excellence in the thing...
11 Touko 20208min
How Behavioral Anatomy Helps Creators Win
In this episode we talk about the variables of business and marketing in context of your ideal customers behavior. We tend to over complicate things in business and marketing — it's quite simple. For ...
7 Touko 20209min
Going Viral Doesn't Work
In this episode we talk about why you shouldn't keep waiting around for your viral moment, your one connection, your big break, your huge opportunity....you need to make sure you have lines in the wat...
7 Touko 20208min
The New Wave of Social Media Pt. 1
In this episode we talk about the life cycle of attention and how it's possible to run a business off of that attention. We also dive into the increasingly blurred lines between advertising and creati...
4 Touko 202013min
An Even Creative Playing Field
In this episode we talk about how the pandemic has evened the playing field (temporarily) for creators as it pertains to digital media. They don't have an advantage — we all have to communicate throug...
3 Touko 20208min
Creating During a Broken Economy
If you're not struggling with health, finances, or shelter, you have more opportunity to build than any other time in existence. Creators have solutions, ideas, and innovations — there are more gaps a...
1 Touko 20207min
Creating Isn't Enough
Creating something is only step one — in a digital world, if you create something and no one sees it, it's like it doesn't exist. You have to break those creations, that content, those solutions, etc....
30 Huhti 20208min
You're Only Relevant Today...Maybe
In this episode, we dive into the concept of providing native value on social media platforms and not always trying to LEVERAGE people into offers. How you position your brand to provide that value th...
30 Huhti 202010min
