The FMCG Marketing Daily

The FMCG Marketing Daily — June 02, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • With Messi fronting campaigns for Adidas, Michelob Ult...

2 Kesä 7min

The FMCG Marketing Daily — June 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • New NielsenIQ data shows Western European consumers ar...

1 Kesä 6min

The FMCG Marketing Daily — May 31, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • An activist investor is simultaneously pressuring McCor...

31 Touko 7min

The FMCG Marketing Daily — May 30, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever is committing $270 million to an AI-powered in...

30 Touko 6min

The FMCG Marketing Daily — May 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Challenger water brands are redefining premium position...

29 Touko 6min

The FMCG Marketing Daily — May 28, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mondelez is betting its most iconic biscuit brand on a ...

28 Touko 7min

The FMCG Marketing Daily — May 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's YouTube-led World Cup activation offers a l...

27 Touko 7min

The FMCG Marketing Daily — May 26, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Budget and production pressures are forcing major brand...

26 Touko 6min