The FMCG Marketing Daily

The FMCG Marketing Daily — May 24, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • New WSWA data shows RTD cocktails are the only growth p...

24 Touko 7min

The FMCG Marketing Daily — May 23, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • French's is turning its iconic yellow mustard green for...

23 Touko 7min

The FMCG Marketing Daily — May 22, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Nestlé is fighting a live brand credibility battle over...

22 Touko 7min

The FMCG Marketing Daily — May 21, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Heineken is launching a lower-calorie, gluten-free beer...

21 Touko 7min

The FMCG Marketing Daily — May 20, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Oscar Mayer is scaling up one of FMCG's most recognisab...

20 Touko 7min

The FMCG Marketing Daily — May 19, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Danone is cutting loose a kefir pioneer it once bet on,...

19 Touko 7min

The FMCG Marketing Daily — May 18, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's CeraVe is using Carmelo Anthony and NBA fando...

18 Touko 6min

The FMCG Marketing Daily — May 17, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • ThaiBev's mixed H1 results — with beer recovering but s...

17 Touko 7min