The FMCG Marketing Daily | How Dr Pepper's 'Fansville' campaign stays | Coke tackles college football season with | Unilever, McCormick to put Colman's up
The FMCG Marketing Daily — August 28, 2026 In this episode: • Fansville is one of the longest-running branded entertainment campaigns in FMCG — and its longevity makes it a rare live case study in su...
28 Elo 6min
The FMCG Marketing Daily | How Athleta is revamping its brand | Why more celebrity-led brands are shutting | Mondelez plant in Ukraine 'hit by
The FMCG Marketing Daily — August 27, 2026 In this episode: • Athleta's CMO is publicly breaking from the brand's previous marketing playbook with a deliberately more provocative fall campaign — a li...
27 Elo 6min
The FMCG Marketing Daily | Fans Have More Friends: Heineken's Formula | James Watt launches non-alc brand Fool's | Pizza Hut ads celebrate quarterbacks as
The FMCG Marketing Daily — August 26, 2026 In this episode: • Heineken's US CMO reveals how the brand is actively repositioning around the consumer behaviour shift from digital socialising to real-wo...
26 Elo 6min
The FMCG Marketing Daily | How Fanta's new Haunted Universe helps | AB InBev invests in New York | Wendy's hires ex-McDonald's CMO as chief
The FMCG Marketing Daily — August 25, 2026 In this episode: • Coca-Cola's Fanta is moving beyond seasonal activation into building a recurring branded universe around Halloween — a strategic shift ev...
25 Elo 6min
The FMCG Marketing Daily | Why Nuuly is betting on a | Inside toy brand Sticki Rolls' YouTube | Creator fit beats follower count for
The FMCG Marketing Daily — August 24, 2026 In this episode: • Nuuly's decision to fight ad fatigue with a serialised microdrama is a live test of whether narrative-driven content can outperform tradi...
24 Elo 6min
The FMCG Marketing Daily | 'It exists only for pleasure': does | Future of Marketing: For the source | Ann Taylor stages a brand comeback
The FMCG Marketing Daily — August 23, 2026 In this episode: • The ice cream category — home to Unilever's Magnum, Ben & Jerry's, and Wall's — is facing a structural consumer shift as wellness culture...
23 Elo 6min
The FMCG Marketing Daily | Quarter of branded baby foods in | Estée Lauder's Jo Malone turns to | 'Waste in the system': Why Georgia-Pacific
The FMCG Marketing Daily — August 22, 2026 In this episode: • A new analysis finding that over half of 224 branded infant foods breach UK sugar guidelines is a direct regulatory and reputational thre...
22 Elo 6min
The FMCG Marketing Daily | Danone €1bn takeover of Huel approved | Sazerac enters soju in US with | Newman's Own bets on its purpose-driven
The FMCG Marketing Daily — August 21, 2026 In this episode: • Danone's €1bn acquisition of Huel has just cleared regulatory approval, making it one of the biggest bets by a major FMCG company on the ...
21 Elo 6min
