The FMCG Marketing Daily | Almost 2,000 jobs shed at Diageo | Chipotle broadens Gen Alpha marketing with | Dog food recalled in UK after
The FMCG Marketing Daily — August 20, 2026 In this episode: • Diageo's new CEO is executing a sweeping structural overhaul — cutting nearly 2,000 roles — that will directly reshape how the world's la...
20 Elo 6min
The FMCG Marketing Daily | How Unilever detergent brand Persil measures | Diageo complies with India regulator following | Liquid Death and Garage Beer take
The FMCG Marketing Daily — August 19, 2026 In this episode: • Persil's brand boss reveals exactly how a major FMCG detergent brand moves beyond exposure metrics to prove sports sponsorship actually b...
19 Elo 6min
The FMCG Marketing Daily | Viral vodka brand Au set to | Why StarKist chose to consolidate its | Russian firm 'asks Kremlin to place
The FMCG Marketing Daily — August 18, 2026 In this episode: • Au Vodka's £500m exit to Sazerac is the clearest signal yet that social-media-native spirits brands built on aesthetic identity and influ...
18 Elo 6min
The FMCG Marketing Daily | Vafo notches up another acquisition with | Reed's mulling 'financing alternatives' to bolster | Carrefour France Launches 'Food Me Up'
The FMCG Marketing Daily — August 17, 2026 In this episode: • Czech pet-food challenger Vafo is using aggressive M&A to roll up premium DTC pet brands across Europe, raising urgent questions about wh...
17 Elo 6min
The FMCG Marketing Daily | 13 Marketer Moves to Know About | French distiller Les Bienheureux nears Campari | How Cava outperforms in fast casual
The FMCG Marketing Daily — August 16, 2026 In this episode: • A wave of CMO hires and marketing leadership changes across consumer brands in August signals where FMCG and challenger brand categories ...
16 Elo 6min
The FMCG Marketing Daily | Why Beverage Founders and Investors Say | Ferrero, nuova acquisizione negli Usa, la | Crocs hatches new mascot Niles to
The FMCG Marketing Daily — August 15, 2026 In this episode: • Unwell Hydration's collapse is a clear-eyed case study in why audience size is not a brand strategy — and what celebrity-backed CPG actua...
15 Elo 6min
The FMCG Marketing Daily | Panera Bread hires CMO from Cava | Nivea: Die Kehrtwende der Kultmarke – | James Watt eyeing brewery deals for
The FMCG Marketing Daily — August 14, 2026 In this episode: • Panera is poaching marketing leadership from one of fast casual's hottest outperformers as it tries to arrest a prolonged brand decline —...
14 Elo 6min
The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center
The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform...
13 Elo 6min
