The FMCG Marketing Daily | Dove's marketing mixes sports and style | UK exporters warned over EU pallet | Bazooka puts reality TV rivalry center
The FMCG Marketing Daily — August 13, 2026 In this episode: • Dove's return to US Open sponsorship shows how a major Unilever brand is blending sports equity with its body-confidence purpose platform...
13 Elo 6min
The FMCG Marketing Daily | CeraVe tackles tanmaxxing in social series | Mars Bar from 1991 found – | Tesco's latest campaign urges shoppers to
The FMCG Marketing Daily — August 12, 2026 In this episode: • L'Oréal's CeraVe is using a real Gen Z social trend — tanmaxxing — as a creative hook to shift SPF behaviour, making this a live case stu...
12 Elo 6min
The FMCG Marketing Daily | Nestlé, Danone under scrutiny in Austria | Something big just changed at Beyoncé's | Jif's new campaign reworks logo to
The FMCG Marketing Daily — August 11, 2026 In this episode: • Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive c...
11 Elo 6min
The FMCG Marketing Daily | Marketing Vanguard at Cannes: AI Is | Your favorite beauty brands are now | Sociable: Snapchat tries to teach brands
The FMCG Marketing Daily — August 09, 2026 In this episode: • PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the o...
9 Elo 6min
The FMCG Marketing Daily | Diageo CEO seeks to 'right-size business' | Foot Locker reinforces role in sneaker | Future of Marketing Briefing: Creator agencies
The FMCG Marketing Daily — August 08, 2026 In this episode: • Diageo's CEO has publicly framed a $1bn savings programme as a strategic repositioning after a period of over-investment — a significant ...
8 Elo 6min
The FMCG Marketing Daily | Kraft Heinz pours nearly $100M more | Diageo to nearly double Guinness production | Papa Johns changes CMOs, ramps up
The FMCG Marketing Daily — August 07, 2026 In this episode: • Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume...
7 Elo 6min
The FMCG Marketing Daily | Africa, Asia boost Heineken H1 amid | Private Label Growth Outpaces Brands In | E.l.f. Beauty acquired Rhode for $1
The FMCG Marketing Daily — August 06, 2026 In this episode: • Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their market...
6 Elo 6min
The FMCG Marketing Daily | PepsiCo revs up experiential marketing with | Brazil Beer Division, FIFA World Cup | Jobs at risk across Diageo's distilleries
The FMCG Marketing Daily — August 05, 2026 In this episode: • PepsiCo's five-year Silverstone commitment signals a major strategic bet on experiential marketing at live sporting events as a brand-bui...
5 Elo 6min
