The FMCG Marketing Daily | Goldfish Revives Its Iconic Tagline to | United Spirits falls foul of Indian | After Decades, Diageo's Partnership With Moët
The FMCG Marketing Daily — August 04, 2026 In this episode: • Campbell's Goldfish is using nostalgia as a Trojan horse for better-for-you repositioning — a live case study in how FMCG snack brands ar...
4 Elo 6min
The FMCG Marketing Daily | Huel, Alpro "very complementary", Danone CEO | Nike, Lululemon hit with lawsuits alleging | Unilever moves towards staff agreement ahead
The FMCG Marketing Daily — August 03, 2026 In this episode: • Danone's CEO is publicly framing Huel and Alpro as a coherent portfolio play, giving brand managers a live case study in how to justify c...
3 Elo 6min
The FMCG Marketing Daily | Ex-Pernod Africa exec takes Rémy emerging-markets | /C O R R E C | Future of Marketing Briefing: Media measurement
The FMCG Marketing Daily — August 02, 2026 In this episode: • Rémy Cointreau poaching a Pernod Ricard emerging-markets executive signals a deliberate push to chase growth outside stagnant Western spi...
2 Elo 6min
The FMCG Marketing Daily | Snickers' ice cream line seeks help | AB InBev has "more work to | Inside Unilever's 300,000 creator network: the
The FMCG Marketing Daily — August 01, 2026 In this episode: • Mars is extending the iconic 'You're Not You When You're Hungry' platform into a summer ice cream campaign that targets online toxicity —...
1 Elo 6min
The FMCG Marketing Daily | Jameson teams with NFL as global | Heineken pilots OpenTable program that rewards | Mondelez feels heat in Europe as
The FMCG Marketing Daily — July 31, 2026 In this episode: • Pernod Ricard's Jameson is betting a major NFL global sponsorship can reverse declining spirits category momentum — a high-stakes brand str...
31 Heinä 6min
The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2
The FMCG Marketing Daily — July 30, 2026 In this episode: • Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter env...
30 Heinä 6min
The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to
The FMCG Marketing Daily — July 29, 2026 In this episode: • Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-groun...
29 Heinä 6min
The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down
The FMCG Marketing Daily — July 28, 2026 In this episode: • Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food co...
28 Heinä 6min
