The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition
The FMCG Marketing Daily — July 27, 2026 In this episode: • Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still ...
27 Heinä 6min
The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese
The FMCG Marketing Daily — July 26, 2026 In this episode: • A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FM...
26 Heinä 6min
The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case
The FMCG Marketing Daily — July 25, 2026 In this episode: • Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, signalling how Big Snack is using VC stakes to stay ...
25 Heinä 6min
The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative
The FMCG Marketing Daily — July 24, 2026 In this episode: • Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconograph...
24 Heinä 6min
The FMCG Marketing Daily | Mondelez's Mindy Shaltry & Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My
The FMCG Marketing Daily — July 23, 2026 In this episode: • Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications fo...
23 Heinä 6min
The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT
The FMCG Marketing Daily — July 22, 2026 In this episode: • Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers...
22 Heinä 6min
The FMCG Marketing Daily | Cutwater stirs up hosting simplicity in | Heineken targets Spain's demand for 'premium' | Tracksuit Acquires AI Brand-Monitoring Startup Hall
The FMCG Marketing Daily — July 21, 2026 In this episode: • AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling si...
21 Heinä 6min
The FMCG Marketing Daily | Campaign Trail: Yeti spells out consumer | Future of Marketing Briefing: What World | Sociable: YouTube highlights brand partnerships with
The FMCG Marketing Daily — July 20, 2026 In this episode: • Yeti's new campaign uses deliberately provocative four-letter wordplay to connect outdoor consumer passions to brand identity — a mastercla...
20 Heinä 6min
