The Footballco Business Podcast

On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions. This panel focused on building brand partnerships in women’s football and featured former U.S. Women’s National Team & Gotham FC goalkeeper and current Global Creative advisor for Gotham FC, Ashlyn Harris; actor and Angel City Football Club investor, Sophia Bush and SVP of North America Whiskey Portfolio and Global Baileys at Diageo, Sophie Kelly in conversation with ESPN veteran reporter Holly Rowe. Stagwell is a global marketing network built to challenge the status quo and during Sport Beach they welcome leading names from sports, brands and media together for conversations based on the cultural zeitgeist of sport and its massive global market.

19 Heinä 202328min

On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discuss the challenges of working with Diego and the unique process behind the definitive film on Maradona's time at Napoli. The interview was recorded live at the London Gala Screen of the film and is being published today, July 5th, 39 years to the day since he signed with Napoli. Diego Maradona, the film, is the definitive account of Diego's time in Naples and serves as a microcosm of his life.

5 Heinä 202334min

This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football. Our guest host for this show is Jon Holmes, a journalist, media consultant and the founder of Sports Media LGBT+. Jon is joined by Erin Williams, Sport Programmes Manager at Stonewall and Jack King. Jack covers film and TV for publications including GQ and Vulture, often focusing on LGBTQ+ characters and storylines. Jon, Erin and Jack will discuss everything from the tabloids to Ted Lasso as they evaluate how the media has and does cover sexuality and gender in the beautiful game and how that treatment impacts LGBTQ+ fans.

26 Kesä 202353min

On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, CBS, and a number of other broadcasters. Recently, Pien became the first female to call a live Premier League game on Sky Sports, and took home the 'One to Watch - On Air' award at this year's Sports Journalism Association Awards. We talk to Pien about her own experiences at Manchester United and her career as a broadcaster and the challenges of being a woman in a male-dominated industry.

29 Touko 202336min

On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David could be considered presiding over the biggest piece of brand work seen in football for decades: the creation of EA SPORTS FC, the brand that will replace FIFA as the title of the EA SPORTS football video game series. We talked to David about the creation of the FC visual identity, how the new brand goes beyond a logo, and what we can expect from it in the future.

15 Touko 202336min

On this show, we're talking to James Ruth, chief marketing officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what it’s like having Matthew McConaughey as a Minister of Culture and how all this translates into the stands to create the Austin FC match day atmosphere. This atmosphere is driven by Austin FC’s unique supporters' culture, sitting at the centre of the club. To help give the supporter perspective, Alex and James joined by Rico Hernandez, VP of Los Verdes, and Christine Hanley VP of Austin Anthem.

24 Huhti 202338min

On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We also have a guest host with Morgan Brennan, Head of Indivisa (Footballco's women's football brand) taking over from our regular host, Alex Manby, Morgan speaks to Jane about preparations for this summer's tournament, from the bid process to how it is they're reaching fans in the UK and US. Morgan and Jane also discuss the legacy of the 2022 Women's Euro and how Australia's own identity is coming through in its marketing. Want to know more about women’s football? We, along with our women’s football brand Indivisa we have released our Women's Football Fandom 2023 report. Covering ten territories and surveying more than 2,000 fans, the report provides insight into who is really watching women's football, why they watch, and how brands and rights holders can reach them during this Summer's tournament. Download it now https://www.footballco.com/wwc-report The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game – from partnerships and branding to esports and new platforms. Make sure you are following this show so you never miss an episode and find more from Footballco via Footballco on Twitter and LinkedIn.

11 Huhti 202323min

On this show, we're speaking withPeer Naubert, chief marketing officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase abroad and how in an age of player-focused fans, competitions can strike a balance between bringing fans in through star players but not being left high and dry when those stars move on. Also, ahead of Der Klassiker, we find out how the DFL uses this marque match to bring in fans without being overly reliant one a game that only happens twice a season.

27 Maalis 202338min