The Footballco Business Podcast

This week, we're talking to Mark Lowyns, creative director at Orlando City, SC, and Orlando Pride and co-founder of Fly Nowhere, as well as being an American football culture connoisseur. Mark talks about the emergence of soccer culture in the US during the 80s and his own introduction to it before he made it his career. Mark covers the relationship soccer has with music and fashion, including looking to the future to predict where soccer as a creative outlet is going next.

7 Maalis 202343min

This week on the Footballco Business Podcast, we're talking to Marlon Fleischman, agent and MD of player management services agency Unique Sports Group. Marlon discusses both the World Cup and January transfer window as well as tackling the role of agents and the debate around players on social media.

12 Tammi 202330min

This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on what goes into designing World Cup football shirts. The pair cover both the performance and aesthetic side of kit design, with a focus on the kits worn by Argentina and Japan at the 2022 FIFA World Cup. Here the stories behind the kits, what special considerations went into creating them for the conditions in Qatar and the shirts Mateo and Andrew love the most from the adidas archive

12 Joulu 202231min

This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russians, Paddy Power's campaign for the 2018 World Cup which saw Paddy Power donating £10,000 to LGBTQ charities in Russia for every goal the Russian team scored during the tournament. As well as talking about the creation of Rainbow Russians, Lee discusses other famous Paddy Power football campaigns, from 'painting' a George Cross on a polar bear to Nicklas Bendtner's pants and un-sponsoring Huddersfield Town's shirt.

5 Joulu 202228min

This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi discusses USA '94 and how both fans and the media treated soccer in the US in the 1990s, as well as looking ahead to the USMNT's chances in Qatar. He also discusses in detail what might be the most important transfer in MLS history, David Beckham to Madrid, and his role in bringing 'Brand Beckham' to the US.

17 Marras 202245min

This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being the hugely successful Football Manager games. Speaking to Alan ahead of the launch of Football Manager 2023 we discussed how they keep players coming back and how they bring in new fans. We also discuss player power in the form of famous fans like Griezmann and Gundogan and working with YouTubers and the importance of authenticity and their new partnership with UEFA.

7 Marras 202240min

This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium announcer and possibly their biggest fan. We talk to Christian about the rise of Union and how this newfound success has (or hasn't) changed the club's identity. We also discuss the role of the stadium and the fans and how the club mirrors the city it was created in and represents.

26 Loka 202232min

This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talks us through the US' relationship with football and why for football to grow in a country the size of the US there needs to be more on offer than just MLS. Listen now to find out how clubs across its divisions engage fans on a local and US-wide level and how some of the USL's plans to look more European than American, including ideas around bringing relegation and promotion into US sport.

11 Loka 202239min