
048. The “Tortured Artist” Myth Is Sabotaging Your Creativity
Picture this:A sleep-deprived, mildly unhinged, misunderstood genius is surrounded by half-finished masterpieces with a dramatic cigarette in his hand. Locked away in a dimly lit studio, fuelled by he...
21 Huhti 12min

047. How To Make Instagram Content Easier Without Overthinking, with Michelle Ong
“I look awkward on camera”“I don’t sound smart enough”“This looks terrible”“I’ll do it later”Yeah… familiar, right?Welcome to the content creation sh*t show: where nothing works as it’s supposed to, y...
14 Huhti 1h 9min

046. Why Designing For “10 Years From Now” Is Holding You Back
“Why are designers so obsessed with timelessness?”This was the question Sarah Kleist asked on her newsletter, which sparked this whole episode in the first place (yes, episode 017 Sarah Kleist).Did I ...
7 Huhti 11min

045. Your (Personal) Name Isn’t Your Brand, with Katie Pannell
The Freak Show would 100% NOT exist if it weren’t for a couple of people. And one of them is Katie Pannell.Besides being a naming expert (and literally the person behind EVERY SINGLE NAME of my brand ...
31 Maalis 1h 6min

044. My Spring-Cleaning Guide To Pull Your Brand Out of Hibernation Mode
After what felt like a never-ending storm here in Portugal (and my nervous system clinging on for dear life), the SUN finally came out, and I swear I turned into a new woman overnight.Turns out, I jus...
24 Maalis 12min

043. Branding Your Offers To Become The Go-To Service Provider In Your Industry, with Ceels Lockley
What do you get when two organised freaks obsessed with label machines and strong opinions about the online business world get on a mic together?I’ll tell you: a deep-dive into why your offers sometim...
17 Maalis 51min

042. iOS-Core vs. Analogue Trend: What They Say About Design & Online Business Today
Have you noticed how social media & content design have been shifting from Notes app screenshots to journalling collages?Pinterest’s 2026 Trend Report called it first with PoetCore & Penpals. Still, a...
3 Maalis 13min

041. Branding, Marketing & Messaging Walk Into a Bar, with Emelie Sanders
Branding, marketing, and messaging walk into a bar… and this whole episode turned out to be the punchline.‘Cause if you’ve been spiralling down the “Do I need a rebrand? Do I need more marketing? Or i...
17 Helmi 1h 3min



















