Marketing Bonus!
Happy New Year! We think marketing your business is a really important topic for small growers. Last week we aired an episode with Myrna Greenfield of Good Egg Marketing. We think it was a great episo...
3 Tammi 20241min
Growing Trust: Strategies for Farm Marketing and Customer Loyalty
Are you struggling with your marketing? Are you focusing on tactics but don't have a strategy? Hear from Good Egg Marketing's Myrna Greenfield about ways to focus your marketing efforts and grow your ...
28 Joulu 202346min
Three Major Horticulture Trends & A Call for Education Programs
As land grant extension agents have become further and further stretched, private consultants with company affiliations have been on the rise. Andy Peterson was recently interviewed to discuss his rol...
13 Joulu 202351min
Welcome To Season 2!
The Grower & The Economist is officially kicking off Season 2 of our podcast! As we closed in on 100 episodes, we've realized that the show has grown and evolved since 2020. This episode gives a previ...
29 Marras 202326min
Avoid the ROI Trap
Dr. Peter Konjoian questions Michelle Klieger on what is ROI (Return on Investment) and why she thinks there are limitations on this model of decision making. Michelle shared her concerns with ROI dur...
18 Heinä 202327min
4 Tips for July 4th
Dr. Peter Konjoian & Michelle Klieger each share two tips for growers this summer. These tips highlight how differently growers and economists think & how different each part of your business is. We h...
4 Heinä 202312min
Dr. Knuth Talks Horticultural Entrepreneurship & Beneficial Insects
June 2023 Greenhouse Management Magazine's cover feature Dr. Melinda Knuth joins Economist Michelle Klieger and Grower Dr. Peter Konjoian on this episode to dive into research that Dr. Knuth is doing ...
20 Kesä 202344min
A Soil Scientists Take on Soilless Growing
Michelle Klieger and Dr. Peter Konjoian interview Eileen Mullet, a recent graduate from University of Wisconsin River Falls, on her research involving soils and her time working in a greenhouse. We le...
6 Kesä 202331min
