Reaching Across Cultures Without Losing Yourself
Will you be doing business with, reporting to, or managing someone from another culture? If so, find out how that culture differs from yours. Then adapt your behavior to those differences—but in ways ...
26 Maalis 20130s
Find Your Next Growth Market
A company can’t be satisfied with success in a current market. It also has to search for new markets to keep growing. That means inventing the future while continuing to manage the present so you prot...
19 Maalis 20133min
Measure Employee Productivity Accurately
People who appear to put the most effort into their work aren’t necessarily the most productive. To accurately assess someone’s productivity, you need meaningful metrics, the right incentives, and acc...
5 Maalis 20133min
Building a Global Brand
Expanding a brand into new countries takes careful planning. These five tips can help you take your brand global by leveraging its power while also accommodating local realities in the new markets you...
13 Helmi 20132min
How P&G Turned an Acquisition into a Core Competency
Has your company acquired a successful business that sells a product that’s totally different from your existing offerings? If so, use insights about the new product to improve your existing offerings...
7 Helmi 20132min
The Two Choices to Make in Strategy
Defining a strategy? First decide where to play—the geographies, products, and customers you’ll do business with. Then decide how you’ll win there—by beating rivals on key dimensions like speed, custo...
29 Tammi 20132min
Change Your Market, Not Your Product
If customers already know about your product's features and benefits, consider marketing it from a fresh new angle.
22 Tammi 20132min
The Right Way to Conduct a Job Interview
How to tell if a job candidate really has a skill that’s critical for the role? Ask the person to describe a time he or she used that skill. Keep asking questions until you get to one the candidate ca...
15 Tammi 20132min
