The Hidden 20%

The Hidden 20% is a charity founded by ADHD & autistic entrepreneur Ben Branson.

Our mission is simple: To change how the world sees neurodivergence.

No more stigma. No more shame. No more silence.


1 in 5 people are neurodivergent.

That’s 1.6 billion of us - yet too many are still excluded, misunderstood, or left without support.

To break the cycle, we amplify voices, challenge myths, and keep showing up. Spotlighting stories, stats and hard truths. Smashing stereotypes through honest voices, creative campaigns and research that can’t be ignored.


Every month, over 50,000 people turn to The Hidden 20% to feel safe, seen and to learn about brilliant brains.With your support, we can reach further, grow louder, and keep fighting for the 1 in 5 who deserve more.


Join us at hidden20.org/donate.


Become a monthly donor.

Be part of our community where great minds think differently.

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