Inside the Playbook: Muyiwa Awoniyi on The Business Behind Tems
Tems’ manager Muyiwa Awoniyi joins The Manager’s Playbook to explain why real artist management starts with protecting the person before the music.In this clip, Muyiwa breaks down his people-first app...
3 Kesä 21min
The Manager’s Playbook 069: Muyiwa Awoniyi - Tems, Afrobeats, Artist Management, Music Ownership, Global Strategy & Partnerships
Tems’ manager and partner Muyiwa Awoniyi joins The Manager’s Playbook to break down the strategy behind building Tems into a global music star.Muyiwa shares his people-first approach to artist managem...
31 Touko 1h 38min
Inside the Playbook: Matt Hansen on Artist Mode vs CEO Mode
Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to talk about the balance between being the artist and being the CEO of your music career.Matt explains why thinking about ROI, TikTok hits, o...
30 Touko 21min
Inside the Playbook: Matt Hansen on TikTok Hooks That Drive Streams
Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to break down how independent artists can make content that actually moves the music.Matt explains how he built a short-form content system ar...
29 Touko 21min
Inside the Playbook: Matt Hansen on the ROI of Opening Slots
Matt Hansen joins Mauricio Ruiz on The Manager’s Playbook to break down the real business behind touring as an independent artist.Matt explains how he used short-term distribution deals to fund tourin...
28 Touko 18min
Inside the Playbook: Matt Hansen on What Happens After Going Viral
Matt Hansen went viral overnight after posting a one-take Frank Ocean “Godspeed” cover in a parking garage.In this clip from The Manager’s Playbook, Matt joins Mauricio Ruiz to talk about what happene...
27 Touko 19min
The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid
Matt Hansen went from posting TikTok covers to building a billion-stream independent music career.In this episode of The Manager’s Playbook, Matt joins Mauricio Ruiz to break down how a one-take Frank...
24 Touko 1h 43min
Inside the Playbook: Mauricio Ruiz on Why He Started The Manager’s Playbook
How The Manager’s Playbook Became Music’s Insider PodcastIn this clip from The Manager’s Playbook, Mauricio Ruiz shares why he created the podcast and how it became a way to give music industry knowle...
23 Touko 14min
