The Marketing Book Podcast

The Road To Hell: How Purposeful Business Leads To Bad Marketing And A Worse World And How Human Creativity Is The Way Out by Nick Asbury ABOUT THE BOOK: The road to hell is paved with good intentions...

28 Kesä 20241h 24min

Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher ABOUT THE BOOK: In an era where AI transforms the landscape of customer...

21 Kesä 20241h 1min

Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes by Terri Sjodin ABOUT THE BOOK: When it comes down to a pivotal business or sales presentation, ...

14 Kesä 202459min

Lean Marketing: More leads. More profit. Less marketing. by Allan Dib ABOUT THE BOOK: Bigger Results with Less Marketing You keep being told to do more marketing — more complex, more aggressive, and m...

7 Kesä 20241h 25min

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion...

31 Touko 202450min

Dear listeners, all good things must come to an end so I'm making this short announcement to let you know that I'm going to stop producing The Marketing Book Podcast and happily fade away from the wor...

29 Touko 20244min

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From "The Godfather of Content Marketing" comes business-changi...

24 Touko 20241h 14min

Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer ABOUT THE BOOK: In this third and completely revised edition of his classic book, bestselling author and college educator ...

17 Touko 20241h 22min