This Much I Learned: Tesco and BBH unpack an award-winning agency/client relationship
In the latest episode of Marketing Week’s podcast series Tesco marketing boss Emma Botton and Karen Martin of BBH share the inside story of their partnership. Hosted on Acast. See acast.com/privacy fo...
20 Maalis 202444min
This Much I Learned: Boots’ CMO Pete Markey on marketing leadership
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach...
18 Joulu 202330min
This Much I Learned: ITV’s CMO Jane Stiller on the need for ‘diversity of thought’ in marketing
In the latest episode of Marketing Week’s This Much I Learned podcast, ITV’s CMO Jane Stiller talks about what has changed for the better and worse in marketing since she started her career, marketing...
5 Joulu 202340min
This Much I Learned: Domino’s Sarah Barron on the value of consistency when ‘babysitting’ brands
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective...
20 Syys 202340min
This Much I Learned: Professor Roger Martin on the importance of challenging received wisdom
In this edition of the podcast, Martin, who teaches strategy on Marketing Week's Mini MBA in Business Management, imparts wisdom on everything from what a great leader should be and the role of AI to ...
27 Heinä 202353min
This Much I Learned: Sage’s Cath Keers on how being a ‘nosy northerner’ helped her career
In the latest episode of Marketing Week’s podcast series, Sage’s CMO Cath Keers discusses the brand building opportunity in B2B, customer centricity and the AI opportunity. Hosted on Acast. See acast...
29 Kesä 202332min
Marketing Week Meets The CX50: Chris Carter, Specsavers
Having recently moved into a role as the group's strategic transformation director, Chris Carter explains how Specsavers matches up the online and offline customer experience across markets, and the d...
20 Kesä 202343min
Marketing Week Meets The CX50: Tamara Strauss, Premier Inn
The hotel brand's global customer director tells Marketing Week how commercial, technology and operational teams align to ensure the customer is at the heart of every decision. Hosted on Acast. See ac...
4 Touko 202345min
