Chuk Besher Part 1 | Creative In Japan With Coca-Cola & Grey Group
Topics Discussed and Key Points:● The type of advertising that resonates with Japanese consumers● Marketing lessons learned after working at Grey Group from 1988-1991● Ecommerce in mid-...
17 Elo 202242min
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 2
Topics Discussed and Key Points:● Leading Disney in Japan● Growing Baroque Japan Limited● Common branding mistakes made in Japan by foreign companies● How COVID-19 impacted the Jap...
3 Elo 202245min
Jeff Daggett | 30 Years Of Helping Iconic Global Brands Enter Japan - Part 1
Topics Discussed and Key Points:● Launching Gap in Japan in 1994● Growing a retail brand in the pre-eCommerce economy of Japan● Recruiting the first management team for Gap in Japan● ...
27 Heinä 202249min
Massimo Lazzari | Bringing European Luxury Brands To Japan
Topics Discussed and Key Points:● How Tod's Japan developed from 2001 to 2007● The importance of brick and mortar retail in the early-to-mid-2000s● The Japanese perception of European l...
20 Heinä 202241min
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 2
Topics Discussed and Key Points:· Ricky’s experience working with the Japanese market.· Adapting to the new normal.· The benefits of working with local distributors.· What it t...
13 Heinä 202236min
Ricky Samuel | Marketing Consumer Electronics Brands In Southeast Asia - Part 1
Topics Discussed and Key Points:● How Bose approached omnichannel sales in Southeast Asia in the early 2010s● Bose’s commitment to consistency across resellers● How much control Microso...
6 Heinä 202234min
Bill Tung | Localizing For Consumers In Japan - Part 2
Topics Discussed and Key Points:· Covid and its effects on Direct-to-Consumer.· Online consumer strategies in APAC versus in North America.· How to measure success in retail.· ...
29 Kesä 202234min
Bill Tung | Localizing For Consumers In Japan - Part 1
Topics Discussed and Key Points:● Helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s● Marketing to a demographic that you are not a part of● Mar...
22 Kesä 202236min
