Doug Pearce | Chinese Megabrands, Agency Pitching Best Practices, & Using KOLs and Social Marketing in China
Today on The Negotiation, Doug Pearce discusses the rapid transformation in recent years of the media and advertising landscape in China.Doug says that the media scene in China “is like nowhere else”....
9 Tammi 202038min
William Bao Bean | China's First Startup Accelerator, The Chinese Entrepreneur's Modus Operandi, & SOSV's Asia Investment Thesis
Today on The Negotiation, William Bao Bean discusses what makes China one of the most competitive markets in the world. He points to the quick adoption of new technologies—particularly artificial inte...
7 Tammi 202049min
Bessie Lee | 3 Decades of Marketing in China, Marketing Technology Startups, and How AI Is Disrupting it All Everywhere
Today on The Negotiation, we talk with Bessie Lee, founder of Withinlink. She shares her experience working for WPP, a marketing and communications holding company. She discusses WPP’s challenging jou...
20 Joulu 201942min
Elizabeth Campbell | PPC West vs. East, Forming Chinese Marketing Teams, and the Value of Custom Built China Data Analytics Software
Today on The Negotiation, Elizabeth Campbell discusses her experiences working in marketing communications in the Chinese market. She considers building up her businesses’ digital marketing capabiliti...
18 Joulu 201931min
Sally Zhang | A Masterclass in Dominating Alibaba's Taobao eCommerce Platform
Today on The Negotiation, Sally Zhang, a certified lecturer at Alibaba Taobao University, gives us a masterclass on the largest company in China today. What impresses Sally the most about Alibaba is i...
10 Joulu 201939min
Jordan Rosenberg | Unpacking China's Relationship With Bitcoin, Blockchain, and Cryptocurrencies
Today on The Negotiation we speak with Jordan Rosenberg to discuss the world of bitcoin and cryptocurrency with regards to China.Cryptocurrencies were created around 2007 in the aftermath of the Globa...
3 Joulu 201932min
Singles Day Recap with Hao Lin of Alibaba Cloud & Joseph Cooke of WPIC Marketing + Technologies
We kicked off talking about what the opportunities for global brands in China at a high level. Joseph talks about the rise of the Internet citizen rate that has skyrocketed over the last dozen years, ...
15 Marras 201945min
Mathias Chaillou | China's Video Platforms, Risk Tolerance of Chinese Brands, and the Changing Agency Landscape in China
Today on The Negotiation, we talk with Mathias Chaillou, Global Head of Strategic Operations at Zenith. He relates his decade-long traditional marketing and, eventually, eCommerce career in China. In ...
12 Marras 201928min
