The Smart Passive Income Online Business and Blogging Podcast

#777 How do we sell more of our products? Essentially, what are the top strategies to get new leads and convert them into customers? Also, which tactics have stopped working, and where do we invest our time and money to get the best results? This is just a small part of today's wide-ranging conversation. My guest is Ben Harris from ClickFunnels, a popular and powerful platform for getting more people to your website and online store. You don't need to be a ClickFunnels user to learn from today's episode, though! Ben and I chat about buying ads outside platforms like Google and Meta, leveraging Facebook groups to simultaneously generate leads and build a community, soap opera email sequences, running webinars on YouTube, and more! Tune in because we get into basic and advanced tactics you might not have explored or considered yet! Show notes and more at SmartPassiveIncome.com/session777.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Huhti 202439min

#776 Businesses often use bonuses to sweeten the deal on what they're selling. Done well, this can be a great strategy to attract more customers. But when do the extras you offer start working against you? How do you use this tactic the right way to create irresistible deals? In 2024, I'm taking these Friday episodes up a notch with specific ideas and frameworks you can implement to optimize and grow your brand. This session is no different because today I'll help you create the perfect bonus sandwich. With this strategy, you'll select the best perks to complement your main product and avoid mistakes many entrepreneurs make! So, what are the bonuses that customers actually want? When should you avoid using any extras at all? How do you determine and market the total value of your offer? Join me to find out! Show notes and more at SmartPassiveIncome.com/session776.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Huhti 202415min

#775 Selling a piece of software you've created and grown can be a massive windfall. But where do you start if you have an idea for a tool or service but can't write any code? What do you need to know upfront, and what would working with a programmer or development team cost? In episode 772, I offered you a sneak peek at my newest software venture. Now, Dave Chesson and Bhanuka Harischandra of Surge Global are joining me to reveal even more about this project and process. Together with their incredible team in Sri Lanka, Dave and Bhanuka are helping me bring my vision to life. So, how do you decide if your idea is worth building and investing in? What are the hidden costs of developing and maintaining software? How do you build something that actually works and attracts users? Tune in to find out! Show notes and more at SmartPassiveIncome.com/session775.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Huhti 202454min

#774 I get asked this all the time—if I were starting over with $1000 to invest in an online business, what would I do? And here's my answer—I would go offline. This always surprises people, but the approach I cover today is the most powerful way to begin your entrepreneurial journey. But if you want to set yourself up for success, the most important part of this process should happen before you spend any money at all! In this episode, I want to help you find the right niche for your skillset and identify the key elements that will give you a leg up. So where would my $1000 go? This is the part that surprises people the most because my budget would all go toward building relationships in the space I've chosen. So, listen in to learn how I would leverage the easiest way to meet people in any industry—attending in-person live events! Show notes and more SmartPassiveIncome.com/session774.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Huhti 202413min

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcuts to great writing. So, how do we generate compelling stories and sales pages? There's no one better to answer this question for us than the godfather of modern copywriting himself, Ray Edwards. Ray is the author of How to Write Copy That Sells and Read This or Die. His expertise is priceless, and today, Ray delivers an absolute masterclass on marketing communication in the age of AI. You'll hear us explore his PASTOR framework to guide you through every step, from positioning your products to making sales and getting incredible testimonials. Listen in because Ray and I also share the most powerful ways to leverage tools like ChatGPT to take your marketing game to the next level fast! Show notes and more at SmartPassiveIncome.com/session773.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Huhti 202450min

#772 Regular listeners know I love bringing you along for the journey as I start new projects. Listen in to get a first glimpse at the software venture I hope will provide a game-changing solution for a problem no one is tackling. I desperately need this tool in my workflow, and know a lot of other creators will benefit from it as well. So, what am I talking about? I won't share all the details in this episode, but you'll get a clear look at what I'm building. This is a fascinating process because, like many of you, I don't know how to write code. That said, this is not my first time dabbling in software. I'm taking everything I've learned creating Fusebox.fm, sharing it with you, and applying it to this project. I'm also building this to sell, so I get into the economics behind this venture as well today. Tune in, and enjoy! Show notes and more at SmartPassiveIncome.com/session772.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Maalis 202420min

#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still, we all know we need to get comfortable with this to make the most of today's social media landscape! But where do you start as a complete beginner? How do you create consistently, and how often do you need to upload to YouTube to build an audience? For your online courses, what is the best way to plan and leverage videos? We cover all this and more in today's episode with my friend, collaborator, and frequent guest, Caleb Wojcik. As we're expanding the Expert in Residence program inside SPI Pro, we're enlisting Caleb as our go-to resource for all things video. Don't miss out because we discuss everything from a quantity-over-quality mindset for beginners to batch recording and easy editing! Show notes and more at SmartPassiveIncome.com/session771.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Maalis 202445min

#770 Making your first hire is a massive step in your entrepreneurial journey! If you're onboarding your first employee or contractor or need a refresher on being an effective team leader, listen in because this episode is for you! Of course, I've often had Jess Lindgren, my executive assistant of over ten years, on the show. Go to episode 753 to uncover the lessons we've learned working together for so long! But what do you need to do on day one with your first hire? And what are the specific things you definitely need to check off in the first week of working with someone new? Today, I cover everything from onboarding and company culture to protecting yourself against scammers and employees going AWOL. And shout out to our SPI Pro member, Derek Miller of Genius Lab Gear, for inspiring me to cover this topic! Tune in, and enjoy! Show notes and more at SmartPassiveIncome.com/session770.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Maalis 202415min