The Snoball Effect
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The Snoball Effect

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(44)

Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

Send us Fan Mail Watch on YouTube for full experience! This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed. Learn About Snoball: Schedule Demo...

13 Maalis 20251h 8min

5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeo...

23 Tammi 202524min

Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

Send us Fan Mail This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful. Learn About Snoball: Schedule Demo Website In this episode ...

12 Joulu 202447min

Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services indu...

27 Marras 20245min

Is Podcasting Worth It? [AFTER DARK]

Is Podcasting Worth It? [AFTER DARK]

Send us Fan Mail Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna? We tackle th...

22 Marras 202446min

Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "hon...

21 Marras 20245min

Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

Send us Fan Mail Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions...

14 Marras 202440min

Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

Send us Fan Mail This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales ou...

7 Marras 202436min

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