The Snoball Effect

The Snoball Effect

The Snoball Effect includes 2 separate series:

1. Local Business Series - We help one small business boost their marketing over 3 months.

2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.

You know those marketing tips that are easier said than done? We go do them in real life.

We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.

We'll see if it works out.

We'll use our network to attract business professionals to provide insights and aid our marketing efforts.

Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.

For our first season, we're growing a barber shop with plans to hire 2 new barbers.

We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.

We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(44)

Multi-Channel Outreach Strategies in Modern Marketing w/ Ruben Ugarte [PLAYBOOK]

Multi-Channel Outreach Strategies in Modern Marketing w/ Ruben Ugarte [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead...

31 Loka 202428min

From Message to Referral: The Role of Consistency in Word of Mouth [PLAYBOOK]

From Message to Referral: The Role of Consistency in Word of Mouth [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect podcast, Todd Jensen, the CMO of Snoball, highlights the importance of consistency in referral marketing, particularly for home service companies...

24 Loka 20245min

$1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction w/ Jorrel Patterson [PLAYBOOK]

$1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction w/ Jorrel Patterson [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Jorrel Patterson, CEO of Demand Construction, shares how his company integrates education into its core culture. Jorrel emphasizes that Demand C...

16 Loka 202426min

Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]

Taking Risks in Marketing to Fail Fast and Learn Faster w/ Eric Dahl [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect, Eric Dahl, SVP of Marketing Operations at Roofer Marketers, delves into his journey in marketing and shares insightful strategies for risk-takin...

10 Loka 202427min

The Power of Handwritten Letters in a Digital World w/ Matt Young [PLAYBOOK]

The Power of Handwritten Letters in a Digital World w/ Matt Young [PLAYBOOK]

Send us Fan Mail In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in custom...

3 Loka 202427min

Technology and Teamwork: Insights for the Solar Industry w/ Jing Tian [PLAYBOOK]

Technology and Teamwork: Insights for the Solar Industry w/ Jing Tian [PLAYBOOK]

Send us Fan Mail In her conversation on The Snoball Effect, Jing Tian, Chief Growth Officer at Tigo Energy, shared her unique journey from being trained as a chemist to becoming a leader in the solar ...

26 Syys 202422min

The Power of Personalized Outreach in Home Services (Alex Burkhead)

The Power of Personalized Outreach in Home Services (Alex Burkhead)

Send us Fan Mail In this episode, Alex Burkhead, Co-Founder of Moovsoon, offers insights around modernizing customer acquisition and relationship development in the home services industry. Moovsoon st...

19 Syys 202436min

The Complete Marketing Strategy for Home Service Companies w/ Evan Weber [PLAYBOOK]

The Complete Marketing Strategy for Home Service Companies w/ Evan Weber [PLAYBOOK]

Send us Fan Mail In this insightful episode of The Snoball Effect featuring Evan Weber, a seasoned digital marketing expert, he emphasizes the necessity of a multi-channel approach for home service co...

12 Syys 202438min

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