TV as a full-funnel channel
TV is often dismissed as 'traditional' media, yet it's still a proven performance multiplier. Angela Voss, CEO of Marketing Architects, joins WARC's Ann Marie Kerwin and Alex Brownsell to explore how ...
21 Loka 202530min
Breaking the 'efficiency death spiral' and the CMO-CEO transition
Les Binet and Will Davis share new research on efficiency vs reach, Alastair Macrow (McDonalds) cracks the C-suite code, and big picture effectiveness trends from the IPA's Laurence Green and WARC's D...
16 Loka 202545min
Beats, bots and influence: new effectiveness research you need to know
Groundbreaking new studies on influencer measurement, music's outsized impact on effectiveness, and provocations on AI. Recorded live at the IPA Effectiveness Conference 2025 with WARC's Anna Hamill.W...
14 Loka 202540min
Less bland, more brilliance: strategy skills for a new era
The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how stra...
9 Loka 202548min
How strategists can get their groove back
According to WARC’s new Future of Strategy report, strategists are feeling stuck. Siddhant Lahiri and Steve Walls join Rica Facundo to discuss how strategy can get its groove back.The Future of Strate...
8 Loka 202541min
Ad agency strategists face a turning point: what's next?
80% of strategists believe the discipline faces a crossroads as agency business models strain. For Future of Strategy week, Suzanne Powers, Faris Yakob and Tom Morton are back with WARC's Lena Roland ...
7 Loka 202538min
Revisiting '100 things a planner should know'
100 things a planner should know' has been a strategist's field manual for years. Its author, Charles Wigley, joins WARC's David Tiltman to discuss some of that advice, how he applied it in his own ca...
2 Loka 202544min
Big Tech's continued dominance defines 2025 ad spend
The Amazon/Alphabet/Meta triopoly is on track to record real growth of 89.1% between 2020 and the end of 2027, almost five times faster than all other media owners combined, according to WARC's Q3 202...
30 Syys 202516min
